Here's why we get up every morning to work at PolicyPal

We’ve shared our journey, our goals, and what lies ahead of us. Today, we’re stripping all of that away and sharing why we even exist in the first place.

This is the last in a five-part series detailing our growth, our journey, and our commitment to serve the community.

We begin with Simon Sinek, a popular motivational speaker and author in America. He once gave a TED Talk in September 2013 on what differentiated good companies from great ones. His entire message boiled down to a key point: the “why” behind the things we do is more important than the “how” and “what”.

In his words, “people don’t buy what you do, they buy why you do it”.

He illustrated this point to the varying degrees of success Apple enjoys compared to their competitors who are equally capable in producing the same technological products as Apple does.

In reference to Apple, Sinek alluded to their mission to break the status quo in everything they do and to always think differently. This is their “why”, and according to Sinek, establishes the foundation for Apple’s global legion of loyal customers.

Here’s our “Why”

Insurance as an industry has traditionally preyed on the fear of consumers: if you don’t buy this, you’ll risk that or you won’t be covered for this when that other thing happens.

To be fair, for a product like insurance that is largely intangible, this method has proven to work, and work well.

But that’s not all; insurance plans, even if they are not complex have lengthy terms and conditions that include jargon, making it difficult for the average consumer to quickly understand.

Sold on the fear of the “what if”, and letting their insurance agents handle the entire process, this is likely to lead to an imbalance in the relationship between the client and the salesperson, because the salesperson knows much more about the transaction than the client. You sign the document and start paying your premiums thinking you’ve got everything covered, but what have you actually purchased? When asked this question, many either point to their insurance agent or merely shrug their shoulders.

But what if there was a way to know?

At PolicyPal, our aim is to empower users with the knowledge and technology to be able make savvy financial decisions on their own. We believe everyone, no matter your life stage, should have the opportunity and confidence to take charge of their lives, especially when it comes to insurance.

We constantly harp on life stage because our wants and needs fundamentally change depending on our age. It’s not just what we need, it’s when we need it that matters.

Then comes our “How”

We’ve heard far too many cases of Singaporeans just blindly buying whatever is the latest product or most heavily marketed product, without understanding if it’s right for them at their life stage.

With our platform, we want to arm you with the necessary knowledge to understand what you need, when you need.

At our core, we want to be a platform where you are able to see the value and importance of covering your income in the event of unforeseen circumstances.

Especially in our ingrained Asian culture of savings, we want to show you the true value of savings and insurance – from guaranteed interest rates to payouts for retirement.

And finally, our “What”

All of this culminates into PolicyPal and our app.

With PolicyPal, it is convenient for you to upload your policies, view them at a glance, and share them with your loved ones. Gone are the days where everything lay in the hands of your insurance agent with you clueless at what’s happening.

It’s time all of us take charge of things that happen in our lives, and we’re here for you.

Enquire More and Contact Us Today!

Learn more about how to manage your insurance policies and identify your coverage gaps.

To get in touch, you can WhatsApp us at +65 8750 0688 and we’ll get back to you. Alternatively, leave your details below and we will contact you at your convenience.

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