AMTD Digital Announces PolicyPal’s Reinvigorated Branding as ‘AMTD PolicyPal’

PolicyPal Group rebrands as AMTD PolicyPal

AMTD Digital, Asia’s one-stop digital solutions platform, and its insurtech arm AMTD InsurTech Group, announced today the completion of a rebrand initiative for Singapore-based insurtech subsidiary PolicyPal.



Introducing the new brand “AMTD-PolicyPal”, Mr. Kevin Zhang, Executive Director of AMTD Digital & AMTD InsurTech Group said: “We are excited to re-launch PolicyPal under a new brand of AMTD-PolicyPal that best reflects its reinvigorated next stage of growth as a member of the AMTD family. We highly recognise and value what Val and the team have achieved thus far, and look forward to empowering AMTD PolicyPal on the back of AMTD’s fintech leadership and brand prominence across Asia and beyond.”

“The rebranding catches up with what we are already building for the insurance community, marking an exciting and a crucial step on our journey to expanding our reach and consolidating our role as the insurance and financial planning partner within the AMTD SpiderNet ecosystem”, said Ms. Val Yap, Founder & CEO of AMTD PolicyPal.

The new AMTD PolicyPal branding including the logo and front-end themes are crafted to be harmonious yet complementary with AMTD’s overall brand themes across all group companies, projecting a consistent vision of constant innovation, pursuit of excellence and cutting-edge user experience to consumers and SME / corporate users alike.


About AMTD Digital & AMTD InsurTech Group

 As the fusion reactor at the core of the AMTD SpiderNet ecosystem, AMTD Digital is a one-stop digital solutions platform in Asia with businesses spanning multiple verticals, including digital financial services, digital media, content & marketing, SpiderNet ecosystem solutions, and digital investments. Its insurtech arm, AMTD InsurTech Group, operates insurtech and insurance solutions businesses across Asia, including Singapore-based AMTD-PolicyPal and Hong Kong-based AMTD Risk Solutions Group – a licensed insurance brokerage founded in 2004, Hong Kong’s leading insurtech platform and largest independent corporate insurance brokerage that provides general, health and life insurance solutions to corporates and individuals.


About AMTD PolicyPal

Under AMTD Digital, AMTD Group’s one-stop digital solutions platform, AMTD PolicyPal is a leading Singapore-based InsurTech company that believes in bringing technology and insurance together for families and communities to manage their insurance needs. AMTD PolicyPal also operates a proprietary policy management platform that helps over 100,000 users easily track all their insurance policies on a single app.

AMTD PolicyPal Group owns two subsidiary entities, Baoxianbaobao and PolicyPal Tech.

Baoxianbaobao (branded as ‘PolicyPalFA’) is an insurance broker and exempt financial adviser licensed regulated by the Monetary Authority of Singapore with the mission of helping people make the right choice for their protection needs and provide affordable financial products.

AMTD PolicyPal

AMTD PolicyPal is here to help you make informed and savvy financial decisions through the good times and the bad.

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